MEANINGFUL MARKETING FOR VALUES-LED BRANDS

Show up online in a way that feels like you and attracts dream clients.

strategy * copywriting * website design * brand photography

Julia, a marketing professional based in Coffs Harbour NSW is typing on her laptop. She has blonde hair and a septum ring. She's in a cafe and on the table are her glasses and mug.

YOU’VE GOT A BUSINESS THAT DOES THINGS DIFFERENTLY.

Let’s get it noticed for all the right reasons.

When it comes to marketing your business, nothing you see or hear online feels like a fit for your brand — yet.

You’re not here for shady tactics, pushy copy or cookie-cutter content. And you don’t want to team up with agencies that don’t get what you do.

  • Instead, you want your online presence to feel like you (on a good hair day, of course).

  • You want to feel empowered and excited by your marketing (and you want your prospects to feel that way too).

  • And you want to use genuine customer insight instead of untoward tactics to attract and convert the right kind of people.

That’s what I’m here for —
To help you build a digital presence you can see yourself in …

So you can raise your prices, fall in love with your business and score the kind of clients you started this for.

Julia from Fire and Fly Media, a copywriting and brand photography agency, is typing on her laptop in a cafe.

Copywriting & content

Deeply compelling words wherever you need them – websites, emails, landing pages, ads and more. You see a blank page, I see a bright and shiny future for your business.

An over the shoulder shot of Fire and Fly Media, a website designer, as she works on a website on her laptop.

Squarespace website design

Ready for a new website complete with powerful copy and imagery? Great! I’ll bring the word-nerd prowess, brand strategy and search-engine seduction too.

Hands typing on a laptop.

Messaging & strategy

You’re the expert on your business, but knowing how to talk about it can feel overwhelming. Let’s use crystal clear audience insight to lay the foundations.

Fire and Fly Media, a brand photographer based in Coffs Harbour, is holding her camera right up over her face.

Authentic brand photography

Long-gone are the days of stiff, over-posed studio photos. Your clients want to see you, know you, and love YOU. Exactly as you are. Let’s show ‘em.

Working with Fire & Fly Media means you:

An icon representing saving time and money.

Save time & energy from only having to brief & connect with one company.

An icon representing years of marketing experience.

Get the benefit of years of marketing experience & won’t lose sight of the big picture.

AN icon representing that you can feel good about your marketing knowing it doesn't use any shady tactics.

Feel good about your marketing knowing it doesn’t use any shady tactics.

An icon representing having an expert ally.

Get an expert ally & ‘big business’ experience in a smaller package.

An icon representing having a branding specialist.

Get a branding specialist who understands how all the pieces of a project fit together.

Julia, from Fire and Fly Media, is sitting at a cafe table looking at the camera. She's resting her chin on her hand and smiling at the camera. She is a copywriter and brand photographer based in Coffs Harbour.

Howdy friends, I’m Julia

I’m a nature-loving, word wizard who loves nothing more than a blank page and a whole lot of research into who your customers are, what they're thinking about, and why they choose you above your competitors.

I’ve seen how content can help a marketing project thrive or fail.
And I’ve learnt that getting to know your prospect’s stories – the ones they tell themselves, the ones that keep them up at night, the ones that make their hearts sing – is what makes all the difference.

So sure, I’m armed with a Bachelor of Communications, a Bachelor of Journalism and years working in diverse communication roles for large organisations like State and Local Government.

But more importantly, I’m a storyteller.
And I’m ready to tell yours.

I’ve worked with 40+ incredible organisations such as:

BIG LOVE FROM GREAT PEOPLE

Testimonial image of Kirsty Fanton.

I’M SO VERY HAPPY!!! I hearted 42 images immediately, which is amazing! You did such an epic job of capturing the vibe and feel I was after, I can already see how these images will support my USP. My main concern was being an awkward potato for the full shoot, and getting zero good images because of it, but your prep doc helped IMMENSELY - not just because I could see you had a genuine game plan for our shoot - but also because it made it very clear that you'd be operating in your zone of genius. All I had to do was show up. I've done one other shoot before (years ago!), and while it was a decent shoot, the photographer didn't help me feel anywhere near as prepared or relaxed as you did. She didn't go to the same lengths as you to understand my vision or to step in and take control when I was at a bit of a loose end. Because of these things, I have WAY MORE photos I'm excited to use after shooting with you than I did after shooting with her. BETTER than expected! Better because I felt more relaxed, more quickly than I expected; better because you took control in the best (gentlest, but still "I've got this") way; better because I could sense how many shots we were getting; and better because of the ridiculously fast turn around from shoot to pics! — KIRSTY FANTON

Testimonial image of Kat from Butterfly Media.

“Julia OOOOMMMMGGGGGGG - I am crying. I am completely in love with this copy and now even more in love with my business. Thank you SO much for taking my dream and creating such a gorgeous representation of it. Thank you for helping me share it properly.  This is a gorgeous landing page - and I am so happy with your work.You are extremely talented and I can't wait to share what you have done with the world. Thank you again!” — KATRINA FROM BUTTERFLY MEDIA

An image of a fern, representing a testimonial from a client.

“Thanks sooooo much Julia. I’m so happy with the results. It feels strong and authentic, without being pushy. I can see myself in the copy. It’s awesome. I can’t wait to get it up on my website. You’re amazing.”— KATIA KRASSAS

A testimonial image of Lisa from Gamumbi.

“Julia was an absolute professional from beginning to end. She was able to capture the essence of our service in her beautiful words and stunning photography. She was helpful and so patient as we navigated the world of online media, listening to our needs as a service. She is creative and dedicated and we are so happy with our website. Thanks Julia.”— LISA FROM GAMUMBI EARLY EDUCATION CENTRE

Let’s team up, say ‘goodbye’ to sleazy marketing tactics and ‘hello’ to genuine human connection informed by rich customer insight.

We’re talking strategy + storytelling + getting to know your prospects really bloody well
= irresistable content that does the hard yards for you*. 

*So you can breathe a sigh of relief, hand over the reins of your project and get back to the good stuff, like saving the world or hiking up a mountain or meditating by the river or squeezing your family or taking a holiday or topping up your third glass of pinot.
Because when your digital presence is working for you, the world is your (sustainably-farmed) oyster.

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